30% Increase in MER
17% Reduction in nCPA
120% Increase in Creative Volume
About the Brand
KINTO is a Japanese tableware and lifestyle brand, bringing thoughtful, functional design to homes across Europe and the UK. From drinkware to tableware, kitchenware, and home accents, KINTO combines elegance with everyday utility.
The brand goes beyond products, leveraging lifestyle content and storytelling to connect with customers.
Features like “Travelling with KINTO: Exploring the Dolomites” position KINTO as a lifestyle choice rather than just a purchase.
Prospa supports KINTO Europe UK, establishing them in multiple markets by combining paid media, creative systems, and performance marketing to translate their brand ethos into measurable growth.
The Challenge
Continue growth in EU
Scaling across European markets meant navigating fragmented audiences, varying buyer behaviours, and the risk of diluting spend before any single territory had reached its potential.
Launch a better paid strategy in UK
The existing UK paid setup lacked the structure and focus needed to convert efficiently, campaigns were spread thin and measurement gaps meant decisions were being made on unreliable data.
Increase creative diversity across Meta
A narrow creative output was limiting reach and frequency across the funnel, with too few assets to feed Meta's algorithm and nothing close to the volume needed to test, learn, and scale.
Our Solutions
Foundations first: Measurement and structure you can trust
We resolved pixel deduplication, enforced strict naming conventions, and rebuilt reporting from the ground up. On search, we contained brand spend with exact-match and strong negatives, ensuring acquisition campaigns weren't cannibalising owned traffic.
Campaign architecture: Built around conversion
We stripped back traffic campaigns and concentrated paid social budget into conversion-led ASC campaigns by country. On search, we launched dedicated Shopping campaigns for new users, strengthened PMax with additional asset groups, and introduced Demand Gen and YouTube to drive reach and assist conversions further up the funnel.
A creative system: With consistency and volume
We established the KINTO Creative Brand Hub, producing 12–24 assets per month across three pillars, product statics, lifestyle statics, and ASMR UGC. Ad formats were assigned with intent: carousels for prospecting, DPAs reserved for warm audiences, and journal and styling content repurposed into mid- and bottom-funnel campaigns.
Smarter: Audience and targeting logic
We defined 180-day engaged segments, refreshed customer lists, and capped spend on existing customers to protect nCAC. On search, we enabled dynamic remarketing, segmented lists by product type, fixed feed attributes via supplemental feeds, and set CPA and ROAS targets by product margin.
The Results
30% Increase in MER
17% Reduction in nCPA
120% Increase in Creative Volume
17% Increase in AOV
Client Feedback
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