Google Ads Built for Growth.
When built with precision, Google Ads becomes one of the most powerful growth levers in eCommerce. It captures intent at the exact moment customers are ready to buy - but only when it’s aligned with profit, structure, and data.
At Prospa, we turn Google Ads into a true growth engine. Every campaign is built around measurable outcomes - contribution margin, AOV, and lifetime value - ensuring every click drives sustainable profit.
How We Generate Success.
Structuring for Profit
- Campaigns are built around contribution margin and product-level profitability, not vanity metrics.
- We use value-based bidding to optimise around real profit data, not inflated conversion numbers.
- Every optimisation move is informed by live performance metrics and your brand’s financial model.
- We monitor breakeven CPAs and reallocate spend in real time to protect margin integrity.
Owning the Full Search Funnel
- Capture high-intent traffic through precision keyword architecture and advanced match types.
- Use Performance Max and Shopping to scale efficiently across the full Google ecosystem.
- Retarget high-value users using Dynamic Search and audience layering.
- Combine Search, Display, and Shopping into one integrated funnel - every click mapped to intent.
Aligning Data & Decisions
- Track contribution margin, AOV, and LTV through data integration with GA4.
- Feed conversion values and offline signals back into Google Ads for smarter bidding.
- Run controlled testing to identify scalable, profitable campaigns - not just high spenders.
- Measure every campaign in terms of cash return, not platform ROAS.
Forecasting & Control
- We project revenue growth, ad spend, and breakeven points monthly, giving you total financial visibility.
- Budgets are continuously redistributed to where profit opportunity is highest.
- Clear dashboards and reporting connect marketing data directly to your P&L.
Every Prospa search strategy is engineered around profit - not clicks.
We combine value-based bidding, data layering, and automated intelligence across Google Ads, Performance Max, and Shopping to capture intent where it matters most.
Our team uses the full Google suite - from feed optimisation to GA4 and Triple Whale - to track contribution margin and lifetime value in real time, ensuring every decision drives sustainable, measurable growth.
Account Restructure for Scale
We rebuild your Google Ads architecture from the ground up. Clean structures, tighter intent groups, and smarter segmentation remove wasted spend and unlock profitable scale fast.
Performance-Led Bidding
Every bid is fuelled by first-party data, margin targets, and algorithmic signals. Our value-based bidding frameworks lower CPA, protect contribution margin, and maximise ROAS with precision.
Shopping & Feed Excellence
Your feed is the engine of Shopping and PMax. We optimise product titles, imagery, attributes, and exclusions to improve relevance, visibility, and conversion efficiency across the full Google ecosystem.
Creative & Copy Testing at Scale
From search copy and extensions to PMax assets and YouTube variations, we test relentlessly. Each iteration sharpens relevance, improves CTR, and reduces acquisition cost.
Retargeting & Lifetime Value Growth
We don’t stop at first purchase. Our retargeting frameworks and audience signals re-engage high-value users, increase repeat orders, and compound LTV through strategic sequencing.
Full-Funnel Search & YouTube Integration
From demand capture to demand creation, we build a unified approach across Search, Shopping, PMax, and YouTube. Every touchpoint is mapped to intent, ensuring you convert more customers at a lower blended CPA.
What You Get With Us
We build every Google Ads strategy around one goal - profitable growth.
We use data, structure, and creativity to capture profitable demand at every stage of the funnel. Every bid, keyword, and campaign is guided by real profit metrics — turning Google Ads into a reliable growth engine.
Our trusted toolkit.
