Paid Search

Where Strategy Meets Profit in Paid Search.

Paid search can unlock scalable growth - when it’s built around profit, not just traffic.
At Prospa, we go beyond keyword bidding to create multi-layered strategies that capture intent, maximise efficiency, and drive measurable margin growth.

From Performance Max to Demand Gen, every campaign is designed to turn search intent into sustainable, profitable revenue.

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£2M+ Spent Every Month

Across our brands

30%+ NC Sales

In first three months on average

25%+ Profit

From Paid Search in first 3 months

What We Do Best.

Google Ads

We treat Google Ads as a growth engine, not a cost centre. Every campaign is engineered to capture high-intent traffic and convert it into measurable profit. Our team unites data precision with financial clarity - aligning every keyword, bid, and audience to contribution margin, AOV, and lifetime value.

Go Deeper

YouTube Ads

YouTube isn’t just for awareness; it’s a powerful performance channel when strategy, creative, and data align. At Prospa, we build YouTube campaigns that move audiences from attention to action, with every video, hook, and CTA driven by commercial data to ensure storytelling translates into measurable profit.

Go Deeper

Profitable Budget Allocation

Feed Management

Full-Funnel Strategy

We make paid search perform.

Every click is structured around profit, efficiency, and long-term scale.

Our Work.

All Case Studies

Paid Search

Paid Social

Retention

72% Profit Growth for Vanquish Fitness.

Vanquish Fitness

Fashion & Apparel

Paid Social

112% Paid Media Revenue Growth for Glenmuir.

Glenmuir

Fashion & Apparel

Paid Social

52% Profit Growth for Ava Mayfair

Ava Mayfair

Homeware

Paid Search

Paid Social

Retention

298% Net Profit Growth for Perky Pear

Perky Pear

Fashion & Apparel

Paid Search

Paid Social

Retention

84% YoY Profit Growth for Hair Syrup.

Hair Syrup

Beauty & Cosmetics

View All Case Studies

Account Restructure for Scale

We rebuild your Google Ads architecture from the ground up. Clean structures, tighter intent groups, and smarter segmentation remove wasted spend and unlock profitable scale fast.

Performance-Led Bidding

Every bid is fuelled by first-party data, margin targets, and algorithmic signals. Our value-based bidding frameworks lower CPA, protect contribution margin, and maximise ROAS with precision.

Shopping & Feed Excellence

Your feed is the engine of Shopping and PMax. We optimise product titles, imagery, attributes, and exclusions to improve relevance, visibility, and conversion efficiency across the full Google ecosystem.

Creative & Copy Testing at Scale

From search copy and extensions to PMax assets and YouTube variations, we test relentlessly. Each iteration sharpens relevance, improves CTR, and reduces acquisition cost.

Retargeting & Lifetime Value Growth

We don’t stop at first purchase. Our retargeting frameworks and audience signals re-engage high-value users, increase repeat orders, and compound LTV through strategic sequencing.

Full-Funnel Search & YouTube Integration

From demand capture to demand creation, we build a unified approach across Search, Shopping, PMax, and YouTube. Every touchpoint is mapped to intent, ensuring you convert more customers at a lower blended CPA.

FAQs

Paid Search FAQs.

How do I know if you are the right paid search agency for me?

If you’re an eCommerce brand generating over £100k per month and looking to scale profitably, we’re a strong fit. We’re not focused on vanity metrics or clicks - every campaign is engineered around contribution margin, AOV, and LTV. If you value clear commercial logic, proactive communication, and measurable growth, you’ll fit right in.

How do I know if my current agency are the right fit?

Ask whether they can tie ad spend directly to profit, not just ROAS. If your reports stop at platform metrics - or if you can’t see which campaigns truly drive margin - there’s likely untapped potential. A strong search partner should connect marketing performance with your P&L and make optimisation decisions based on commercial data, not guesses.