Loyalty isn’t about collecting points - it’s about building profitable relationships.
We create and manage loyalty systems that drive repeat purchase, increase customer lifetime value, and strengthen advocacy.
Every programme is designed around your commercial goals - from tiered rewards and referrals to integrated retention journeys. By aligning incentives with profit data and customer behaviour, we ensure loyalty becomes a growth engine, not an expense.
How We Generate Success.
Growing Lifetime Value
Reward smarter. Retain longer. Grow profitably.
Effective loyalty programmes balance customer motivation with commercial control. We design systems rooted in data and profitability - identifying how, when, and why customers should be rewarded to maximise lifetime value.
Our approach blends creative storytelling, segmentation, and financial modelling. Whether it’s tier-based incentives, experiential rewards, or integrated referral systems, we ensure your loyalty programme enhances the customer journey and drives measurable profit.
Profit-Led Design
We build loyalty programmes that serve commercial goals first - aligning rewards, points, and incentives directly with margin and customer value.
Behavioural Insight
By analysing purchase frequency, engagement patterns, and LTV, we identify where loyalty drives the highest return - and refine accordingly.
Seamless Integration
Your loyalty system doesn’t sit in isolation. We connect it with CRM, email, and paid channels to strengthen retention across the full customer journey.
Experience That Converts
From referral rewards to tiered systems, every interaction feels intuitive, rewarding, and on-brand - turning loyalty into habit.
Adaptive Strategy
We continually evolve your loyalty framework through testing, data feedback, and performance analysis - ensuring it stays profitable and relevant.
Measurable Retention Impact
We track loyalty ROI through contribution margin, repeat purchase rate, and customer lifetime value - proving its role in sustainable growth.
What You Get With Us
Retention done right turns one-time buyers into long-term profit.
Our retention systems combine data, creative, and strategy to maximise lifetime value across Email, SMS, and Subscription.
Every campaign, flow, and message is designed around measurable outcomes - increasing purchase frequency, protecting margins, and deepening brand loyalty.
It’s how we turn your owned channels into a profit engine that compounds over time.
The Tools
Our Partners.
We integrate with the best tools to optimise retention and loyalty
Our Reviews
Hear from our Partners.
“With Prospa, we’re scaling smarter and connecting with more riders.”
“What stands out is the time and effort and the focus on profit, that’s where they’re different”
“They’ve literally transformed our business - it’s the best business decision we’ve made”
"It's just so easy and seamless working with Prospa. I can't recommend them enough."
"Prospa are proactive in managing our ads and the work rate has not dropped off after the initial phases.”
“I wish we found Prospa sooner, they really drill down into the business itself. It’s the best business decision we’ve made.”
What our in-house team say
“Great CRM doesn’t shout louder, it speaks smarter. Our loyalty programmes are designed to grow retention and margin.”
