52% Increase in Net Profit
Driven by profit-first media planning and improved campaign efficiency.
51% Reduction in nCPA
Achieved through refined segmentation, UGC integration, and funnel clarity.
17% Increase in Meta AOV
Boosted through product bundling, seasonal alignment, and optimised offer strategy.
About the Brand
Founded in 2018 by Hannah Chapman, the brand began as Ava May Aromas - a kitchen-table start-up turned social media success. By 2024, Ava Mayfair had evolved into a certified Fairtrade brand with an expanded Home Care range. Prospa partnered with the team to transform rapid growth into structured, margin-led scale through paid media, creative strategy, and profitability clarity.
Client
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The Challenge
Fragmented paid structure
Spend wasn’t aligned to the buyer journey, limiting efficiency and scale.
Weak audience segmentation
ASC campaigns blurred new and existing customers, wasting budget and reducing clarity.
Underused creative and offers
High content volume but no funnel alignment, with key offers like the Sample Box under-leveraged.
Limited UGC and founder presence
Few active UGC ads and underutilised founder-led storytelling reduced trust and conversion.
Our Solutions
Restoring Profit Clarity
We onboarded Ava Mayfair onto StoreHero to map product, fixed, and variable costs, establishing breakeven CAC and margin-led decision-making. Every growth move became tied directly to profitability.
Rebuilding Creative Strategy
We conducted a full creative audit across competitors, customer reviews, and brand assets - translating insights into new concepts built around audience resonance and emotional appeal.
Seasonal Campaign Focus
We shifted Paid Social strategy to spotlight the cleaning range through August and September, aligning with seasonal demand and driving higher AOV through product bundling and relevance.
UGC & Influencer Activation
Partnering with our UGC and Influencer Manager, we produced trust-led content showcasing real customer use and authentic storytelling - injecting social proof into every stage of the funnel.
Founder-Led Storytelling
We scheduled a high-production shoot to capture behind-the-scenes content and founder-led moments, turning Ava Mayfair’s story into a creative asset for long-term brand building.
The Results
By rebuilding creative and paid media around profitability and brand storytelling, Ava Mayfair achieved a 52% increase in net profit, a 51% drop in nCPA, and a 17% uplift in Meta AOV - proving that structure and creativity can drive lasting growth.
52% Increase in Net Profit
Driven by profit-first media planning and improved campaign efficiency.
51% Reduction in nCPA
Achieved through refined segmentation, UGC integration, and funnel clarity.
17% Increase in Meta AOV
Boosted through product bundling, seasonal alignment, and optimised offer strategy.
Expanded UGC Ecosystem
UGC and influencer content became a key acquisition driver, building trust and consistency across campaigns.
Hannah Chapman
Founder, Ava Mayfair
Client Feedback
“I wish we found Prospa sooner, they really drill down into the business itself. It’s the best business decision we’ve made.”
