Email is still the most profitable channel in ecom - when built with intent.
At Prospa, we don’t just design emails - we engineer retention systems in Klaviyo that protect margin, lift LTV, and make every send count.
Every flow, campaign, and segment is tied to profit - built to drive repeat purchase, grow loyalty, and compound long-term growth.
How We Generate Success.
Systemised for Scale
- Every flow — welcome, post-purchase, win-back, and replenishment — is mapped to your brand’s purchase cycle.
- Automated logic built on behaviour, frequency, and spend ensures the right message at the right time.
- All campaigns are designed for profitability — tracking true revenue contribution, not inflated Klaviyo metrics.
- Monthly reporting connects campaign ROI directly to your P&L.
Segmentation That Works
- Audiences segmented by lifetime value, category affinity, and purchase intent.
- Dynamic filters adapt automatically based on engagement and recency.
- Campaigns tailored by margin tiers — not all customers are created equal.
- AI-enhanced send-time and content optimisation ensure maximum deliverability and engagement.
Creative With Purpose
- On-brand design built for clarity and conversion — not clutter.
- Copy engineered around storytelling, social proof, and strong calls to action.
- Visual consistency across flows and campaigns to strengthen brand recall.
- Built-in A/B frameworks ensure constant performance improvement.
Deliverability & Data
- Proactive deliverability management to protect sender reputation.
- Zero-spam-tolerance testing and compliance tracking.
- Deep GA4 and Shopify integrations connect campaign data to sales outcomes.
- Insights into customer lifecycle value, allowing smarter campaign planning.
Performance Email Marketing
We turn email into your most predictable profit channel.
We prioritise clarity and profitability over vanity metrics. Every campaign, flow, and segment is engineered to strengthen your customer relationships while driving measurable financial outcomes. Our goal is simple - make email your most consistent source of growth.
Working with Prospa means partnering with CRM specialists who understand both creative and commercial strategy. We combine storytelling, segmentation, and performance analysis to turn your email channel into a profit engine that compounds over time.
Profit-Led Strategy
Every campaign and flow is built around contribution margin and purchase frequency - not vanity metrics.
Data-Driven Segmentation
We combine behaviour, value, and engagement data to deliver the right message to the right customer at the right time.
Brand-Building Creative
Design and copy that feel unmistakably you - clear, consistent, and engineered for conversion.
Scalable Automation
Flows that grow with your brand - from welcome to replenishment - optimised for efficiency and lifetime value.
Deliverability First
We actively monitor and protect your sender reputation, ensuring every message lands where it matters.
Measurable Impact
Every send is tied to your P&L. We track profit, not just opens - proving the value of email across your funnel.
What You Get With Us
Retention done right turns one-time buyers into long-term profit.
Our retention systems combine data, creative, and strategy to maximise lifetime value across Email, SMS, and Subscription.
Every campaign, flow, and message is designed around measurable outcomes - increasing purchase frequency, protecting margins, and deepening brand loyalty.
It’s how we turn your owned channels into a profit engine that compounds over time.
The Tools
Our Partners.
We integrate with the best tools to optimise retention and loyalty
Our Reviews
Hear from our Partners.
“With Prospa, we’re scaling smarter and connecting with more riders.”
“What stands out is the time and effort and the focus on profit, that’s where they’re different”
“They’ve literally transformed our business - it’s the best business decision we’ve made”
"It's just so easy and seamless working with Prospa. I can't recommend them enough."
"Prospa are proactive in managing our ads and the work rate has not dropped off after the initial phases.”
“I wish we found Prospa sooner, they really drill down into the business itself. It’s the best business decision we’ve made.”
What our in-house team say
“The best email marketing doesn’t just drive engagement - it drives profit. Every flow we build is backed by financial logic, not guesswork.”
