112% Paid Media Revenue Growth
Driven by a full-funnel framework aligned to seasonality and audience intent.
97% Increase in Meta ROAS
Achieved through creative iteration, best-seller focus, and improved audience targeting.
24% Increase in Top-Line Revenue
Sustained growth across channels, anchored by financial clarity and data-led scaling.
About the Brand
Founded in 1891 in Scotland, Glenmuir has dressed Ryder Cup legends and golfers worldwide. As the brand shifted focus from pro shops to eCommerce, Prospa helped transform its digital performance - aligning creative, paid media, and financial clarity to drive 112% growth in paid media revenue and scale profitably online.
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The Challenge
Low return from paid media
Glenmuir’s ads weren’t reaching the right audiences or driving efficient acquisition.
Content gaps across channels
Creative lacked variation and wasn’t aligned to audience intent or platform behaviour.
Missed seasonal opportunities
Campaigns weren’t capitalising on key golf events or high-intent retail periods.
Limited visibility and profitability control
Without clear attribution or unit economics, scaling spend sustainably was difficult.
Our Solutions
Rebuilding Paid Media for Profitability
Glenmuir’s paid channels lacked structure and efficiency. We rebuilt the framework from the ground up - connecting campaigns to key golf moments and audience intent. Each stage of the funnel had a defined purpose: brand awareness during major tournaments, mid-funnel engagement through product storytelling, and conversion campaigns around best-selling lines. The result was a coherent, profitable system that scaled with control.
Introducing Performance Clarity
To bring financial transparency, we implemented Triple Whale for full attribution and ROAS visibility. Paid media decisions were tied directly to unit economics, ensuring budget expansion only when profitable. This alignment between marketing spend and contribution margin gave Glenmuir the confidence to scale sustainably.
Activating the Golf Calendar
We transformed the golf season into a structured acquisition engine. Campaigns were timed to high-intent moments - The Masters, The Open, Ryder Cup, Father’s Day, and Christmas - maximising attention when golfers were most engaged. Each activation combined tailored creative, product positioning, and precise timing to capture incremental demand.
Scaling Creative Iteration
We produced hundreds of creative variations across lifestyle, static, and product-led formats to identify high-performing themes. This constant iteration improved CPC, CTR, and conversion rates - allowing Glenmuir’s heritage and craftsmanship to shine across every placement.
Building a Foundation for Scalable Growth
With a clear attribution system, optimised campaign structure, and profit-first decision-making, Glenmuir shifted from heritage-led awareness to digital performance at scale - achieving consistent, measurable growth across Paid Social and Paid Search.
The Results
Glenmuir achieved a 112% increase in paid media revenue and a 97% uplift in ROAS after rebuilding its digital infrastructure. With campaigns aligned to the golf calendar and profitability benchmarks in place, the brand now scales online with precision and confidence.
112% Paid Media Revenue Growth
Driven by a full-funnel framework aligned to seasonality and audience intent.
97% Increase in Meta ROAS
Achieved through creative iteration, best-seller focus, and improved audience targeting.
24% Increase in Top-Line Revenue
Sustained growth across channels, anchored by financial clarity and data-led scaling.
206% increase in Purchases from Paid Social
Driven by full-funnel restructuring, creative iteration, and event-led campaign timing.
Mikhel Ruia
Managing Director, Glenmuir
Client Feedback
"Prospa are a proactive, friendly and performance driven agency. They are very active in managing the account and the work rate has not dropped off after the initial phases. Their Never Settle mantra breathes through their work ethic"
