Retention

A Retention Strategy That Builds Loyalty.

See The Work

Send Us A Message

As acquisition costs continue to climb, retention has become the most dependable lever for sustainable growth.

At Prospa, we build profit-first retention systems across Email, SMS, and WhatsApp - designed to nurture customers beyond the first purchase, increase order frequency, and grow lifetime value.

The result: predictable revenue, stronger loyalty, and a healthier bottom line.

+52%

Average 12-Month Channel Growth

+20%

Purchase Frequency Increase

+45%

Increase in Lifetime Value

Retention Pillars.

Email Marketing

We build email systems that go far beyond automation. Every flow and campaign is designed to lift repeat purchases, grow lifetime value, and build long-term loyalty - all grounded in data and profitability.

Service Overview

SMS Marketing

SMS is where immediacy meets intent. Our strategies combine segmentation, timing, and performance data to deliver messages that convert - increasing order frequency and driving consistent, measurable profit.

Service Overview

Loyalty

Loyalty isn’t just about rewards - it’s about retention. We design loyalty frameworks that strengthen emotional connection, increase purchase frequency, and turn customers into lifelong advocates.

Service Overview

Subscription

We create subscription models that deliver predictable growth and sustainable margins. Every system is built to increase retention, maximise LTV, and turn repeat purchase into reliable recurring revenue.

Service Overview

‍

About Retention

Retention done right turns one-time buyers into long-term profit.

Our retention systems combine data, creative, and strategy to maximise lifetime value across Email, SMS, and Subscription.

Every campaign, flow, and message is designed around measurable outcomes - increasing purchase frequency, protecting margins, and deepening brand loyalty.
It’s how we turn your owned channels into a profit engine that compounds over time.

View Our Process

Average Channel Growth

+52%

LTV

+45%

Our Work.

View All Case Studies

Paid Search

Paid Social

Retention

7-figures Driven by Paid Media

Paid Social

Retention

From Organic Growth to Profit

Paid Search

Paid Social

Retention

+305% Contribution Margin

Paid Search

Paid Social

Retention

From 6 to 8-Figure Growth

Paid Social

Paid Search

Retention

Driving Profitable Growth

Paid Search

Paid Social

Retention

35% Reduction in CAC

Paid Search

Paid Social

Retention

72% Increase in Net Profit

Paid Search

Paid Social

Retention

298% Net Profit Growth

Paid Search

Paid Social

Retention

84% Increase in Net Profit

View All Case Studies

The Latest News & Insights

Real Stories. Real Results.

Increasing Net Profit by 298%

Samantha Holt

Founder, Perky Pear

52% Profit Growth for Ava Mayfair

Hannah Chapman

Founder, Ava Mayfair

FAQs

Retention FAQs.

How do I know if you’re the right retention partner for my brand?

If you’re an established eCommerce brand looking to improve purchase frequency, customer lifetime value, and retention ROI - we’re likely the right fit. Our systems are built for brands ready to go beyond surface-level email marketing and build profit-driven retention infrastructure.

How do I know if my current retention strategy is working?

Look beyond open and click rates. You should be tracking repeat purchase rate, lifetime value, and contribution margin from owned channels. If those metrics have plateaued - or your customer communication feels inconsistent - it’s a sign your system needs restructuring.

What types of metrics do you use to measure success?

We measure retention through commercial impact: purchase frequency, LTV growth, repeat order rate, and channel ROI. Every campaign and flow ties back to contribution margin and customer profitability - not vanity metrics.

Do you work with our existing CRM setup or build from scratch?

Both. We often audit and optimise existing setups in Klaviyo, SMS, or subscription tools - but when needed, we’ll rebuild from the ground up using our proven retention architecture. We have migrated some great ecom stores across to Klaviyo.