Retention
A Retention Strategy That Builds Loyalty.
As acquisition costs continue to climb, retention has become the most dependable lever for sustainable growth.
At Prospa, we build profit-first retention systems across Email, SMS, and WhatsApp - designed to nurture customers beyond the first purchase, increase order frequency, and grow lifetime value.
The result: predictable revenue, stronger loyalty, and a healthier bottom line.
+52%
Average 12-Month Channel Growth
+20%
Purchase Frequency Increase
+45%
Increase in Lifetime Value
Retention Pillars.
Email Marketing
We build email systems that go far beyond automation. Every flow and campaign is designed to lift repeat purchases, grow lifetime value, and build long-term loyalty - all grounded in data and profitability.
SMS Marketing
SMS is where immediacy meets intent. Our strategies combine segmentation, timing, and performance data to deliver messages that convert - increasing order frequency and driving consistent, measurable profit.
Loyalty
Loyalty isn’t just about rewards - it’s about retention. We design loyalty frameworks that strengthen emotional connection, increase purchase frequency, and turn customers into lifelong advocates.
About Retention
Our retention systems combine data, creative, and strategy to maximise lifetime value across Email, SMS, and Subscription.
Every campaign, flow, and message is designed around measurable outcomes - increasing purchase frequency, protecting margins, and deepening brand loyalty.
It’s how we turn your owned channels into a profit engine that compounds over time.
Gain Loyalty
Increase Awareness
Boost LTV
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FAQs
Retention FAQs.
How do I know if you’re the right retention partner for my brand?
If you’re an established eCommerce brand looking to improve purchase frequency, customer lifetime value, and retention ROI - we’re likely the right fit. Our systems are built for brands ready to go beyond surface-level email marketing and build profit-driven retention infrastructure.
How do I know if my current retention strategy is working?
Look beyond open and click rates. You should be tracking repeat purchase rate, lifetime value, and contribution margin from owned channels. If those metrics have plateaued - or your customer communication feels inconsistent - it’s a sign your system needs restructuring.
What types of metrics do you use to measure success?
We measure retention through commercial impact: purchase frequency, LTV growth, repeat order rate, and channel ROI. Every campaign and flow ties back to contribution margin and customer profitability - not vanity metrics.
Do you work with our existing CRM setup or build from scratch?
Both. We often audit and optimise existing setups in Klaviyo, SMS, or subscription tools - but when needed, we’ll rebuild from the ground up using our proven retention architecture. We have migrated some great ecom stores across to Klaviyo.
What retention tools and platforms do you work with?
We specialise in Klaviyo - the integrations with Shopify, Recharge and Loyalty Lion are second to none. We have experience with other platforms.
The Tools
Our Partners.
We integrate with the best tools to optimise retention and loyalty
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