298% Increase in Net Profit
Driven by structured scaling, cross-channel synergy, and profit-first forecasting.
76% Reduction in nCPA
Meta efficiency rebuilt through funnel clarity, testing frameworks, and resonant creative.
50% Increase in Orders
Predictable, scalable acquisition supported by Paid Search and CRM consistency.
About the Brand
Founded in 2016 by twin sisters Samantha and Charlotte Holt, Perky Pear set out to solve a simple but overlooked problem: the lack of discreet, supportive solutions for larger cup sizes. What started as a kitchen-table idea became a global brand selling over one million products, championing real bodies with a strict no-retouching policy.
By 2025, the team partnered with Prospa to turn strong foundations into structured, profit-first growth across Paid Social, Paid Search, and CRM.
Client
Joined
Services
The Challenge
Stalled Paid Growth
Paid campaigns lacked funnel structure, leaving acquisition flat and performance capped.
Inefficient Acquisition
CPAs stayed above £10, limiting margin and preventing sustainable scale.
Disconnected Messaging
Creative and copy had drifted from the emotional core of the brand, weakening resonance and conversion.
Seasonal Volatility
Sales spiked around peak periods but dropped sharply during slower months, making growth unpredictable.
Lack of Strategic Direction
Without a unified plan connecting creative, paid, and financial performance, momentum stalled and decision-making became reactive.
Our Solutions
Building Financial Clarity First
We built a full P&L model to map product margins, breakeven CPA, and contribution goals - bringing total clarity to how each pound of spend translated into profit. With this roadmap, every growth move became measurable, structured, and margin-led.
Rebuilding Paid Social From the Ground Up
We rebuilt Meta from scratch using our consolidated account structure.
Streamlined ASCs, defined funnel stages, and creative testing frameworks brought structure and scalability.
CPAs fell from £10+ to £3–4 - the brand’s lowest ever - driven by efficiency and clear audience segmentation.
Creative Strategy Overhaul
We introduced a new creative framework built around four pillars: benefit-driven, lifestyle, founder-led, and brand-focused content.
Messaging such as “Cheaper than a cocktail” reframed value in a way that resonated deeply with customers. Creative volume, variety, and emotional depth grew - transforming Meta performance.
Resetting Search as a Scalable Foundation
We restructured Google with segmented PMAX campaigns, refined product feeds, and clear CPA targets. Search and Paid Social now worked together to drive consistent, profitable acquisition.
Driving Consistency Year-Round
By pacing spend and aligning messaging, we smoothed seasonal peaks and troughs, turning volatility into predictability - with strong months now setting the rhythm for the entire year.
Strengthening Retention With CRM
We rebuilt Perky Pear’s email ecosystem from scratch, focusing on deliverability, segmentation, and lifecycle automation.Flows like welcome, replenishment, and win-back were re-engineered to increase LTV and reduce CAC payback time, transforming retention into a growth engine.
The Results
Through financial clarity, structured media systems, and emotionally resonant creative, Perky Pear achieved its most profitable year to date — proving that even the most established brands can rediscover scale when creativity meets discipline.
298% Increase in Net Profit
Driven by structured scaling, cross-channel synergy, and profit-first forecasting.
76% Reduction in nCPA
Meta efficiency rebuilt through funnel clarity, testing frameworks, and resonant creative.
50% Increase in Orders
Predictable, scalable acquisition supported by Paid Search and CRM consistency.
Re-engineered CRM Foundation
Lifecycle automation improved retention, boosting customer LTV and margin reliability.
Samantha Holt
Founder, Perky Pear
Client Feedback
“Choosing Prospa was the best business decision we made. They care about profit not ROAS”
