TikTok is reshaping how brands communicate, sell, and grow. It’s a creative-first, fast-moving platform influencing every other paid social channel. We know TikTok’s role in your ecosystem is unique. For some, it’s top-of-funnel discovery; for others, a major revenue driver. We shape TikTok’s place in your paid mix with purpose, aligning creative, performance, and influencer activity to maximise impact and efficiency.
TikTok is reshaping how brands communicate, sell, and grow. It’s a creative-first, fast-moving platform influencing every other paid social channel.
How We Generate Success.
Bespoke Ecosystem Fit
- Define TikTok’s role within your broader paid social strategy.
- Align creative output and testing cadence with your Meta and CRM performance.
- Use cross-channel data to identify where TikTok drives the most value.
- Build integrated campaigns that strengthen the entire growth engine.
Influencer Integration
- End-to-end creator management; from sourcing and briefing to performance tracking.
- Match your brand with the right talent based on audience data and tone.
- Create seamless workflows between influencer-generated content and paid amplification.
- Use Spark Ads to turn creator posts into powerful, scalable campaigns.
Creative at Speed
- Rapid production cycles designed to keep pace with trends.
- Structured testing frameworks to identify and scale winners quickly.
- Blend high-production shoots with raw, native content for authenticity.
- Data-led creative iteration to improve performance week over week.
Performance & Profitability
- Measure true cost-per-acquisition and track downstream revenue impact.
- Identify which TikTok audiences deliver sustainable LTV, not just short-term wins.
- Optimise spend in real time based on creative and audience efficiency.
- Ensure every decision ladders up to overall business profitability.
Our TikTok approach connects creativity, culture, and conversion for scalable growth.
Navigating TikTok’s fast-paced world of trends, creators, and performance can be overwhelming for brands.
Partnering with Prospa means working with a team that lives and breathes TikTok’s creative culture. We combine data-led strategy with creator-first storytelling - helping brands cut through the noise, grow communities, and turn attention into measurable performance.
Profit First
Every campaign, ad, and decision is built around one goal; driving sustainable profit. We prioritise commercial impact over vanity metrics.
New Customer Acquisition
We treat every paid channel as a growth engine for new customers. Scale your brand whilst keeping acquisition costs in check.
Perfectly Curated Ads
Our creative is designed to blend seamlessly into the feed. We make it look like your brand, not your agency, is behind every ad.
Long-Term Roadmap
We don’t just manage channels, we build them. Each brand has a clear development plan that evolves strategy, creative, and scale over time.
Budget Allocation
Every pound or dollar is placed with intent. We allocate spend across products and funnel stages to maximise both revenue and efficiency.
Brand Advocacy
Beyond conversions, we build loyalty. Our campaigns introduce customers to your brand in a way that fosters long-term engagement and trust.
Creative-first, data-backed.
We blend creativity, speed, and structure to scale on TikTok.
Our process moves at the pace of the platform - rapid production, daily iteration, and data-led refinement.We combine creator partnerships, UGC, and in-house creative to test, learn, and scale what works.Every ad we launch is built to perform - blending cultural relevance with measurable growth.
Our trusted toolkit.
