72% Profit Growth in 90 Days
Margin rebuilt through consolidated structure, testing frameworks, and creative/financial alignment.
25% Increase in New Customer Sales
New customer acquisition rebuilt around creative cadence and funnel clarity.
15% Increase in AOV
Better customer journeys and optimised purchase paths across paid and retention.
About the Brand
Vanquish Fitness is one of the UK’s leading fitness apparel brands - built on premium essentials, bold aesthetics, and a powerful global community.
After years of strong brand equity and category recognition, profitability began to tighten as acquisition costs rose and marketing systems became disconnected.
By 2024, the team partnered with Prospa to rebuild their performance engine across Paid Social, Paid Search, TikTok, and CRM — aligning creativity, spend, and data into one unified system built for sustainable, margin-led growth.
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The Challenge
High CACs & Falling Profitability
Acquisition was becoming increasingly expensive, with CACs rising and MER sitting at 2.22 — leaving almost half of revenue going straight back into marketing.
Creative Output Misaligned With Spend
Ad accounts were scaling but creative volume and variety weren’t keeping pace, capping performance and limiting testing.
Search Running on Autopilot
Google lacked segmentation, intent clarity, and pacing control — reducing efficiency and missing incremental demand.
Strong Retention, Poorly Connected
CRM performance was solid but disconnected from acquisition funnels, leading to inconsistent multi-channel messaging.
Lack of Cross-Channel Structure
Paid Social, TikTok, Search, and CRM were operating in silos, with limited strategic rhythm and no single source of truth for decision-making.
Our Solutions
Creative System Rebuild
We rebuilt Vanquish’s creative infrastructure end-to-end — increasing volume, tightening testing cadence, and pairing creator whitelisting with dynamic Confect formats.
This combination became their top-performing content across multiple territories.
Search Efficiency Overhaul
Using Feedoptimise and custom scripts, we redesigned Google from scratch — restructuring PMAX, tightening product segmentation, controlling pacing, and aligning YouTube placements. Search shifted from passive to highly strategic, improving both efficiency and scale.
CRM Transformation
We took full ownership of retention.
Weekly campaigns now consistently deliver £50k+ in attributable revenue, 1,200+ new email subs, and 500+ SMS signups — rebuilding how the brand communicates with its audience.
Cross-Channel Alignment
We unified all channels through weekly reporting across Meta, TikTok, Google, and CRM — ensuring creative, spend, and financial data worked together rather than against each other.
Creating a Profit-First Operating Rhythm
With clear metrics, testing cycles, and forecasting frameworks, the brand shifted from reactive spend to structured, predictable growth.
The Results
A Brand Rebuilt Around Clarity, Creative Rhythm & Control.
72% Profit Growth in 90 Days
Margin rebuilt through consolidated structure, testing frameworks, and creative/financial alignment.
25% Increase in New Customer Sales
New customer acquisition rebuilt around creative cadence and funnel clarity.
15% Increase in AOV
Better customer journeys and optimised purchase paths across paid and retention.
22% Increase in Gross Profit per Repeat Customer
CRM foundations improved lifetime value and payback reliability.
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