TikTok Ads
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Organic
TikTok now has over 1.5 billion users which has rapidly risen in a very short space of time. With this we can leverage the organic reach which can be captured and harnessed. Further to this, the platform is one of the fastest growing ever which is why it’s paramount that businesses begin to build their presence.
Paid
Leverage the paid platform which allows businesses to run sponsored ads to a wide audience. TikTok’s paid algorithm is very strong. It needs data to work and optimise which makes it very efficient as it won’t spend any money unless it feels that it will drive you towards your conversion goal. Several features of the paid aspect will help to improve organic presence.
How would this help your business?
Large Audience
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As well as boasting over 1.5 billion users, TikTok is one of the fastest growing platforms to date. Whether it’s organically or through paid campaigns, the capabilities are endless when wanting to drive your brand into new and existing markets. As mentioned, the platform is growing at an alarming rate and the demographics are becoming much more spread meaning that any industry can now see success from its usage.
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Creative Freedom
TikTok is an entertainment platform which gives creators and content freedom away from the generic sales focused output seen on other channels. If anything, sales focused content is inferior on TikTok and the platform's users will always respond much better to creative and innovative content. With this in mind, a brand can really cut through the dirt and place them in a desirable position, leveraging TikTok’s viral reach. Further to this, with the likes of Facebook & Instagram now mirroring the TikTok platform structure, any content produced on here can be now used effectively.
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Internal Creator Database
At Prospa we have developed an internal database that contains hundreds of creators and influencers which will be used throughout our campaigns. The ability to access creators that we already have strong partnerships with is a great advantage and we can ensure that all content produced is to a great standard from day 1 and we have enough to sustain effective campaigns. Moreover, partnering with a creator relative to your field will enhance the quality to produce entertaining content that converts.
View our Success Stories
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Become a partner today
and let's scale together.
Book in your Free Discovery Call today, and find out how we can maximise your ad potential.
