<span style="color:#00FFB1;">97% increase</span> in Meta ROAS
<span style="color:#00FFB1;">24% increase</span> in top line revenue
<span style="color:#00FFB1;">112% increase</span> in monthly advertising spend
Behind the Brand
Founded in 1891, Glenmuir is synonymous with golf itself. The brand has a long history of producing high-quality golf clothing and has for years been a well-respected brand in the golfing world. Glenmuir occupies a niche position as a premium brand, offering luxurious clothing and products that are targeted towards serious golfers, who are willing to invest in their game. Through quality products and an unrivalled customer experience, it has built a loyal following of golfers who appreciate the brand's heritage and attention to detail. Notorious for manufacturing and selling the European ~Ryder Cup Team kit and Scottish Rugby merchandise.
The Challenge
To increase key Metrics such as <span style="text-decoration:underline;">ROAS (3), CTR</span> and <span style="text-decoration:underline;">CVR</span> to acquire new customers for Glenmuir and retain them through retargeting.
The Solution
We developed a Paid Social strategy that leapfrogged the golf calendar, testing vast amounts of creative and drove awareness that led to conversion. <span style="text-decoration:underline;">Scaling spend </span> alongside <span style="text-decoration:underline;">profitable results</span> based on unit economics of the brand.
Utilising the <span style="text-decoration:underline;">Glenmuir Ryder Cup content</span> we were able to <span style="text-decoration:underline;">acquire new customers,</span> lowering the CAC across broad campaigns in order to drive profitable results through Paid Social. We optimised content around best sellers in order to improve key metrics such as CPC and CTR.
We scaled Glenmuir and generated a <span style="text-decoration:underline;">consistent 6.5 ROAS</span> over a two year period.
View our Success Stories
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