60% Revenue Growth Year on Year
Lowered CPA by 50%
Total orders up by 38%
Behind the Brand
Urban Menswear has an in-person store in Bury, Manchester stocking Trojan Clothing, Sergio Tacchini, Gabicci, Fila & More. They have been operating for years in the heritage brandwear space, and have extended their ecom store to ship across the uk boasting of consistently high revenue months attributed to Paid Social.
The Challenge
To grow the ecom store for Urban Menswear by running high converting campaigns from Meta campaigns, aimed at acquiring new customers and retargeting them to drive conversions and sustained growth.
The Solution
We identified the key demographic and targeted them broadly through meta campaigns, using a variety of creatives. We consolidated the audiences and targeted various campaigns with different drops over the last two years. Retarget the repeat purchases to drive the lifetime value of the customer base.
A focus for Urban was to lower CAC on Paid Social - we did this through testing creatives and audiences, optimising for a large scale funnel that brought in repeat customers.
We’ve grown Urban Menswear by 60% year-on-year.
View our Success Stories
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and let's scale together.
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