<span style="color:#00FFB1;">75% increase</span> in Meta ROAS
<span style="color:#00FFB1;">64% increase</span> in total orders
<span style="color:#00FFB1;">33% increase</span> in website traffic
Behind the Brand
Dower & Hall have been creating everyday and fine jewellery since 1990 and have gained popularity for their easy-to-wear pieces that quickly become treasured favourites. Over the years their handcrafted jewellery has been featured on the pages of high-profile fashion magazines, red carpets, television and cinema screens. Working exclusively with recycled metals, the jewellery is inspired by many sources including the founders, Dan & Diane, travels and organic forms. Each piece captures the riches of adventure and is brought to life in their London studio by a team of skilled jewellers. The brand had previously worked with a handful of different advertising partners but struggled to connect with a suitable one that offered consistent communication, transparency and the ability to scale budgets.
Dower & Hall have been creating
The Challenge
To overhaul high CAC and begin to increase marketing profitability in order to scale.
The Solution
We leveraged the brand’s unique heritage to test a variety of creatives across paid social, running brand awareness to tell the Dower & Hall story. These creatives were complimented with conversion driven campaigns to push high quality traffic to their store. Throughout, we ensured consistent and transparent communication with Dower & Hall to work closely together. We launched Google campaigns to implement a multi-channel approach and parallel budget scaling. Adopting a horizontal set-up for sustainable scaling, leading to a 33% increase in website traffic and a 64% increase in total orders.
View our Success Stories
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and let's scale together.
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