Meta ads are a form of paid social advertising that allows businesses to target specific audiences that are active on both the Facebook & Instagram platform. Facebook provides a variety of advertising formats and targeting options to help businesses reach their desired audience.
There are several key aspects to the platform that allow for such successful and powerful marketing:
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Meta Ads
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Advanced Targeting
Meta’s advanced targeting options allow businesses to reach and test specific audiences based on demographics, interests and behaviours. This means that your business can show their ads to the people who are most likely to be interested in your products or services. Once we launch your campaigns we will begin our testing phase to understand which audience segments respond best and convert. As we learn, we optimise and begin to build a rich bank of winning audiences.
Targeted
Placements
The channel offers a variety of ad placements, including in-feed ads, reel ads, story ads, messenger ads, and more - with capabilities to choose where we would like ads to appear on the platform. Because placements can heavily affect ad performance, we will ensure that rigorous testing is done around this area to optimise the placement of active campaigns.
Ad
Creative
The ad creative includes the images, videos, and copy that make up the visual elements of the ads. Through this we can tailor and test a wide range of different concepts to understand what your audience will best respond to. Like the audience targeting, this is a huge focus throughout our testing phase and will lay the foundation for future scaling.
Transparency & Reporting
Detailed reporting and analytics can be provided on campaigns, audiences and creatives, allowing us to track results and adjust strategies accordingly. With this in mind we can constantly tweak and optimise to ensure that the performance is progressing in the correct direction. Further to this, this level of transparency enables us to scale the winning areas effectively as we know what’s working against what isn’t.
There are currently over 3 billion active daily users across both Facebook & Instagram which makes it one of the most attractive and penetrable platforms available
How would this help your business?
The powerful Meta algorithm gives advertisers an incredible amount of data to launch extremely targeted and powerful advertising campaigns. With this in mind, Facebook is an effective tool when focusing on brand awareness, placing ads in-front of qualified, new customers and converting them. Further to this, the algorithm ensures optimal efficiency so this brings a cost effective element into the mix. This, combined with our aggressive management approach allows us to be highly efficient while consistently converting.
Build Awareness while Converting
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Facebook is best in class at placing your ads in-front of qualified cold (new) customers who will be driven to your business assets such as your social feeds or website. This influx of engagers will allow us to lay the foundations of growth.
The targeting opportunities are endless, with many different ways of breaking and owning new markets.
Businesses require a consistent stream of new customers who not only engage, but convert. Through our proven testing methods we’ll ensure these cold campaigns are continuously optimised and scaled to ensure we’re laying the foundations ofI new customers each month.
The targeting opportunities are endless, with many different ways of breaking and owning new markets.
Businesses require a consistent stream of new customers who not only engage, but convert. Through our proven testing methods we’ll ensure these cold campaigns are continuously optimised and scaled to ensure we’re laying the foundations ofI new customers each month.
Advanced Retargeting
The platform has incredible retargeting features, meaning we can directly tap into each layer of the marketing funnel. With this in mind our team is able to communicate with individuals relative to their position in the buyer journey.
From general engagers to consumers who have items in their basket, we can launch tailored advertising campaigns to meet them at their current position in the funnel / buyer journey. Ads can be attuned relative to this to ensure they’re optimised to that person. These capabilities allow us to convert on a massive scale.
From general engagers to consumers who have items in their basket, we can launch tailored advertising campaigns to meet them at their current position in the funnel / buyer journey. Ads can be attuned relative to this to ensure they’re optimised to that person. These capabilities allow us to convert on a massive scale.
Invest while Remaining Profitable
During our onboarding, we’ll work very closely with you to understand your KPIs and set clear marketing benchmarks.
With Meta’s incredibly transparent analytics & reporting dashboard we can ensure campaigns are constantly optimised. Unlike some agencies, we adopt an incredibly manual ad management strategy to ensure that campaigns are being monitored and tweaked on a daily basis. As well as maintaining supreme organisation, this also allows us to spot any troughs at first instance and iterations can be made from there to ensure that the campaigns continue to positively progress. Further to this, another advantage of this visibility means that we can scale the winning areas quickly to continue building on conversions and in turn revenue.
With Meta’s incredibly transparent analytics & reporting dashboard we can ensure campaigns are constantly optimised. Unlike some agencies, we adopt an incredibly manual ad management strategy to ensure that campaigns are being monitored and tweaked on a daily basis. As well as maintaining supreme organisation, this also allows us to spot any troughs at first instance and iterations can be made from there to ensure that the campaigns continue to positively progress. Further to this, another advantage of this visibility means that we can scale the winning areas quickly to continue building on conversions and in turn revenue.
Impact on the Wider Business
As campaigns and our team begins to understand your account more, we will be collecting rich data that will be very effective for the wider business; customer lists, further understanding of responsive segments, winning customer interests and winning creative concepts which will help other channels become more effective.
Although these are paid campaigns, aside from the conversions, we will see an uplift on your organic social feeds too which is another channel that you can now communicate with that individual.
We produce a depth of market research through our onboarding which can be used by your team. This includes demographic & customer insight research, competitor analysis and audience research.
Although these are paid campaigns, aside from the conversions, we will see an uplift on your organic social feeds too which is another channel that you can now communicate with that individual.
We produce a depth of market research through our onboarding which can be used by your team. This includes demographic & customer insight research, competitor analysis and audience research.
View our Success Stories
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