Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to create and display ads on Google’s search engine results pages and other websites in the channels network.
Here are the key features and benefits of using Google Ads for businesses:
Google Ads
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Reach &
Targeting
The platform boasts over 1 billion active users which gives Google an incredible reach. This statistic combined with its rich targeting capabilities allows us to place your brand and offering in front of qualified customers who will convert. To elaborate on this we can target specific keyword searches, geographical locations, demographics, interests, shopping searches, internal customer lists and much more.
Analytics & Reporting
Google provides detailed reporting and analytics on campaigns, targeting and ads, allowing us to track results and adjust strategies accordingly. With this in mind we can constantly optimise and test new variables to ensure that the performance is progressing in the correct direction. Further to this, this level of transparency enables us to scale the winning areas effectively as we know what’s working against what isn’t.
Cost-effective
Google’s PPC model means that businesses only pay when someone clicks on their ad. The more spend Google has the more effective it can be, yet, with this model we can ensure that maintaining spend efficiency. Further to this, the level of granularity in the analytics means we can easily spot trends and also weaknesses to ensure that we’re optimising every area of the account.
Advertising Formats
Each business requires a different strategy and Google’s placement formatting means that we can tailor your ads to the strategy that your audience responds to the best. These formats include search ads, display ads, video ads and shopping ads. In most instances, each business will perform well across each placement which will allow us to scale the campaigns sustainably in each area.
How would this help your business?
Google’s huge reach and intent capabilities make it a staple in your online advertising strategy. Through this channel, consumers are actively searching for businesses, products or services which means we can intercept and begin marketing your brand to them.
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Harness Intent
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A difference in Google opposed to other channels is that we can directly advertise to people whilst they’re searching for businesses, products or service with high intent. When someone is searching for this, they’re actively looking for a solution to their problem and we intercept this. This also allows us to avoid advertising to the wrong people, ensuring that we’re not wasting money on unqualified traffic.
Remarketing Campaigns
Through targeting audiences who have engaged and shown an interest in your brand, products or services we can communicate with them again but in a different and more direct manner. Because the level of intent is high in this campaign, this will naturally convert very well with a lower cost per acquisition.
Impact on the Wider Business
As campaigns and our team begins to understand your account more, we will be collecting rich data that will be very effective for the wider business; customer lists, further understanding of responsive segments, winning customer interests and winning creative concepts which will help other channels become more effective.
View our Success Stories
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