Email Marketing
Automated Flows
Flows are a series of emails that are triggered by specific actions that people take on a website. These automated emails are extremely powerful as the series connected to that action will be all tailored to suit this. At Prospa we implement up to a 8 step flow build, based on business needs, which includes the following:
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Cross Sell Series
Triggered by specific segments to market complimentary products or services relative to the customers purchase.
ADVANCED FLOWS
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Browse Abandonment
Triggered by someone browsing the website and exiting. This is a subtle reminder that we appreciate their interest and an opportunity to offer something desirable.
ADVANCED FLOWS
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Unengaged Series
Email maintenance is paramount. This flow will remove unengaged people to ensure the email account is healthy, improving deliverability while reducing costs.
ADVANCED FLOWS
Welcome Series
Triggered by anyone who signs up to your email list.
CORE FLOWS
Customer Winback Series
Triggered a number of days after a customer’s previous purchase with the aim of reengaging and winning the customer back.
CORE FLOWS
Abandoned Cart Series
Triggered by anyone who has added items to their basket and exits the website. The perfect opportunity to offer a small incentive to bring the conversion.
CORE FLOWS
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Thank You Series
A separate flow for repeat and first time purchases, this is triggered once someone converts. A perfect opportunity to begin improving the relationship.
CORE FLOWS
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Abandoned Checkout Series
Triggered when an active checkout is abandoned. This flow is very similar to the cart flow, however, it will include different communication.
CORE FLOWS
Campaigns
Campaigns are one time emails that focus on different topics. These bespoke campaigns can be tailored to specific subjects and segments, which makes them incredibly effective. Some areas that could be focused on are as follows:
Best Seller Campaigns
Free Product/Offering with Purchase Campaigns
Referral Campaign
Educational/Blog Campaign
Giveaway Campaign
Flash Sale Campaigns
Product Launch Campaign
Collection Launch Campaign
Incentive Focus Campaign
Pre-Order Campaign
Segmentation
Segmentation is an important aspect of email marketing as this allows us to improve deliverability through open and click rates. Emails that are tailored to specific segments are much more relevant and will be received in a much more positive manner. Further to this, the better the deliverability, the better than monetary gains.
Key Segments:
Key Segments:
Age
Product Purchased
Location
Email Engagement
Gender
Amount Spent
How would this help your business?
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Increase Revenue
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Email marketing will naturally help improve revenue. The focuses of these will often be different (educational or sales focused), however, they will always help to drive converting traffic. Further to this, emails are a great addition to any marketing campaign as we can begin to further educate and delve deeper into what is being advertised through extensive information. Something which is often an incapability of other online channels.
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Build & Enhance Relationships
Emails are a very unique method of marketing as it allows us to communicate with customers in a much more direct manner. As mentioned, we can begin to educate customers about your brand, product or service to utilise everything in a better way.
With this in mind, customers will feel more confident about your company which will help to transition them into an evangelist. Growth is built on repeat customers and emails are the perfect channel to help this. It’s always more expensive to acquire a new customer opposed to retaining one.
With this in mind, customers will feel more confident about your company which will help to transition them into an evangelist. Growth is built on repeat customers and emails are the perfect channel to help this. It’s always more expensive to acquire a new customer opposed to retaining one.
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Analytics & Optimisation
On platform we can granularly see how our emails perform through deliverability KPIs; open rates, click through rates and conversion rates. With this in mind we can constantly test, iterate and optimise our emails to ensure that they are performing positively. There are many variables that we’ll look to focus on and the smallest of tweaks can often bring the greatest change in performance.
View our Success Stories
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Become a partner today
and let's scale together.
Book in your Free Discovery Call today, and find out how we can maximise your ad potential.
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