<span style="color:#00FFB1;">£10m+</span> through Meta campaigns
<span style="color:#00FFB1;">52% increase</span> in website traffic
<span style="color:#00FFB1;">19% reduction</span> in Meta CPA
Behind the Brand
Maisondefashion.com by LABEL is one of the UK's leading luxury fashion retailers, first opened in 1995 in the heart of the midlands. They established an online store as an extension of the successful retail brand, offering the retailer's iconic designer collections and shipping to customers globally. Bringing you the latest designer fashion from this ever-changing industry, it has never been easier to perfect your style, choosing from a coveted selection of leading international Fashion Houses and cutting-edge labels. At Maison, they focus on stocking the best brands and pieces all while ensuring a supreme level of customer experience. Each year the company has grown exponentially and their social strategy has been an integral pillar to this success.
The Challenge
To scale quickly, growing online presence and growing revenue through paid advertising month on month.
The Solution
The brand had found it hard to scale through Paid Search and Social before joining Prospa. We stripped back the business and analysed the unit economics and quickly separated acquisition and retention funnels. We then set up wide reaching Paid Social campaigns that tested audiences, creative concepts and copy angles to find winning areas for each brand that Maison de Fashion stocks. We fed back on content strategy and worked to drive down first purchase profitability.
We then integrated Paid Search campaigns that allowed us to leapfrog competitor traffic and high converting pockets of the market. We scaled Maison de Fashion quickly and have worked together for <span style="text-decoration:underline;">3 years to drive £20m+</span> in revenue for 2023 with bigger targets for 2024.
View our Success Stories
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and let's scale together.
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