The first 3 seconds decide whether your ad gets watched or scrolled.

We've pulled together 160+ hooks that have driven results across our entire client creative base, categorised by angle, audience type, and funnel stage. No more staring at a blank doc waiting for inspiration.
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Plug them straight into your next brief, swap in your product, and ship.

For scaling brands burning through creative volume, this alone saves your team hours every week.

If you're spending six figures a month on paid social and growth has stalled, the problem usually isn't the platform, it's somewhere in your creative pipeline.

This diagnostic walks you through the exact questions we ask when auditing scaling brands, so you can pinpoint whether your bottleneck is volume, concept variety, format mix, or hook strength.

Fix the right thing, not just the loudest thing.

Not every format works for every brand.
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A premium skincare brand needs a different creative mix than a high-volume apparel brand or a considered-purchase electronics brand.

We've mapped 20+ ad formats, from founder-led UGC to native review-style content to product-as-hero against brand archetypes, so you know exactly which formats to prioritise based on what you sell and who you're selling to.

Most in-house teams are still planning creative reactively, week to week.

These templates give you the same planning system we run across every brand we work with: a scorecard to evaluate concepts before they go into production, and a monthly planning template that ties creative output directly to spend and testing goals.

Move from "what should we shoot next?" to a clear, defensible plan your whole team can execute against.