Over 12 months with us, Vanquish Fitness cut marketing spend by a third, grew contribution margin by +21% YoY, and held their repeat customer base flat (–0.2%).
Every pound of ad spend now returns +34% more than the year prior.

Our work has seen paid social focus on contribution margin instead of platform ROAS, paid search rebalanced toward new-customer acquisition with a 50% landing-page CVR lift, and CRM driving +90% MoM SMS revenue and a +29% YoY flow revenue lift.

Paid Social, Search & CRM working as one full connected growth system. Not three separate channels.

The UK's fastest-growing beauty brand lifted profit +84% YoY, dropped nCPA –69%, and compressed customer payback from 11 months to first purchase. The work: SKU-level unit economics mapping to anchor every spend decision to contribution margin.

A full paid media rebuild across Meta, Google and TikTok with defined creative roles per funnel stage. And a CRM transformation that moved retention beyond discount-led campaigns into a structured engine for LTV.
The brand stopped chasing viral spikes and started compounding profitable growth.

‍"It's just so easy and seamless working with Prospa. I can't recommend them enough.” - Lucie Macleod - Founder, Hair Syrup