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Who is Ed Weston
He's been in your shoes.
Not many people know this but Ed was once a Prospa client.
His last major exit was a leading fashion brand. Prospa ran the paid media for this.
After building and exiting several ecom businesses, Ed had always wanted to get into the agency side. He believed in the team at Prospa, invested in the business, and planned to stay on the brand side in an advisory capacity. One thing led to another and he went full time.
Now he leads the client side at Prospa, and it's changed everything about how they operate.
It's rare for an agency to be run by someone who has actually built and sold brands. Ed knows what it feels like when the numbers aren't moving. When you're not sure if your agency really understands your brand. When the strategy sounds right but nothing's shifting.
That experience shapes every process Prospa has built, how they integrate with your team, how they communicate, and how they hold themselves to account.
7–8 fig
Brands founded & exited
£50M+
Profit generated for clients
80+
Ecom brands scaled
10+
Years in ecom & DTC
Areas of expertise
What Ed talks about
From stage to strategy, Ed's content is built around the real problems DTC and ecom founders face and the solutions he's actually tested.
DTC Growth Strategy
How DTC brands build acquisition funnels that scale past £1M, without sacrificing margin or burning out their team.
Ecommerce Performance
Paid media, creative testing, and retention plays that compound. Built from real ad accounts managing millions in monthly spend.
Founder to Exit
Hard-won lessons from building and exiting 7 and 8-figure brands — what works, what kills growth, and when to bring in external firepower.
Speaking
Ed on stage
Ed speaks at ecommerce, DTC, and founder events on growth strategy, scaling profitably, and the real lessons from building and exiting brands.
[Event name]
Scaling DTC Brands
[Event name]
Scaling DTC Brands
[Event name]
Scaling DTC Brands
Speaking
Latest from Ed
Practical take on what's working in DTC and eCommerce right now. No nonsense, just what moves brands forward.
Video · DTC
Why most DTC brands plateau at £500k — and what breaks through
Video · Ecommerce
The creative testing framework we run across every ecom client
Article · Founder
What I tell every founder before they hire a marketing agency