Prospa has named Megan McWilliams as their new Senior CRM Manager.

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McWilliams departed her role as CRM Manager at popular music venue Victoria Warehouse to join Prospa, now heading up their retention team. Before her position at Victoria Warehouse, Megan was CRM Manager of leading Streetwear Brand Manière De Voir, where she was responsible for building and nurturing their whole CRM strategy. 

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McWilliams said: “I’m thrilled to be joining Prospa at such an exciting time. 

The growth that the agency has seen from its inception in 2020 to now is nothing short of exceptional and I look forward to working closely with the team to grow the CRM division. 

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“During my first four weeks here, we have already seen our email client portfolio increase by 25% and have plenty up our sleeves to continue this growth month on month!”

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This marks the second hire from a big brand in the fashion space for Prospa, with George Tew joining from renowned fashion brand Represent as Head of Paid Social in Q4 of 2023. 

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Jack Smith, Managing Director and Founder of Prospa was excited by the new arrival “we’re building a team of the best brand operators from the best brands in the ecom space. Having experience like this in the team is how we’re able to understand exactly how to grow ambitious brands to new heights.” 

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In 2023, Prospa doubled both its revenue and staff, advertising for ecommerce fashion brands on Meta, Google, and Email. In 2024, they sustained this growth, adding brands like Hummel, Hair Syrup, and HECK foods to their portfolio, alongside Maison de Fashion, Sockshop, Glenmuir, and Hiut Denim.

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