How to Double Your Ecommerce Fashion Sales with Meta Ads and Google PPC Ads

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At Prospa we have seen firsthand the power of Meta Ads and Google PPC Ads. These two platforms are incredibly effective in reaching your target audience and driving sales for your ecommerce brand, if used correctly.

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In 2023, there are a few key trends that you should keep in mind when using Meta Ads and Google PPC Ads. First, more and more people are using mobile devices to access the internet. This means that your ads need to be mobile-friendly. Second, people are increasingly using voice search to find information online. This means that you need to optimise your ads for voice search. Third, artificial intelligence (AI) is playing an increasingly important role in PPC advertising. AI can help you to target your ads more effectively and to track your results more accurately.

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Here are our key tips for using Meta Ads and Google PPC Ads effectively in 2023:

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• Use relevant keywords. When you're creating your Meta Ads and Google PPC Ads, make sure to use relevant keywords. This will help your ads show up when people are searching for the things you sell.
• Write compelling ad copy. Your ad copy is what will convince people to click on your ads, so make sure it's clear, concise, and persuasive.
• Use high-quality images. People are more likely to click on ads that have high-quality images, so make sure your ads are visually appealing.
• Use AI to target your ads more effectively. AI can help you to target your ads to people who are already interested in fashion.
• Track your results. It's important to track your results so you can see what's working and what's not. This information can help you improve your campaigns and get more out of your advertising budget.

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My personal tips for using Google PPC Ads effectively in 2023:

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• Use negative keywords. Negative keywords are words or phrases that you don't want your ads to show up for. For example, if you sell women's clothing, you might want to add the negative keyword "men" to your campaign so that your ads don't show up when people search for "men's clothing."
• Use ad extensions. Ad extensions are additional pieces of information that can be added to your ads, such as your phone number, address, or website. Ad extensions can help to make your ads more informative and more likely to be clicked on.
• Use remarketing. Remarketing is a way to show your ads to people who have already visited your website. This can be a great way to remind people about your brand and to encourage them to come back and make a purchase.

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By following these tips, you can use Meta Ads and Google PPC Ads to create effective and profitable campaigns for your ecommerce fashion brand in 2023.

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If you would like to discuss how Prospa could develop a strategy that works for leading ecom stores, you can book a call here: https://calendly.com/samstyan/30min?month=2023-04